FOSTERLANDS
July 2026
COMMERCIAL PROPOSAL

Not a bottle.A world.

A complete content universe, SEO and paid media system built for Bebemos, a tequila brand people connect with, not just drink.

PREPARED FOR
Bebemos
MONTHLY INVESTMENT
$2,200 / month
01 — THE IDEA

You already have
the vision.

Bebemos isn't short on ideas, it's short on a system to execute them consistently. What you outlined is the foundation of a real content universe. Our job is to structure it, produce it, and make it work every single week.

We don't sell tequila. We sell a way of life.

The strongest spirits brands in the world (Aviation, Casamigos, Don Julio) didn't grow because of product content. They grew because people wanted to live inside their world. Bebemos already has that world: San Diego, 1970s freedom, gold, casinos, golden hour. It just needs a consistent engine behind it.

02 — DIAGNOSTIC

Bebemos,
seen from outside.

Before proposing anything, we analyzed your current presence. This honest diagnostic is the foundation of everything that follows.

Instagram followers
4,507 followers
A strong start for a young brand. The visual identity is already premium, editorial and consistent, a rare foundation to build on.
Content published
57 posts, high production value
Every asset already looks like a campaign. What's missing is volume, cadence and a system that keeps this quality coming every week.
Brand positioning
Ultra-premium Joven Tequila
A clear, differentiated aesthetic: 1970s freedom, San Diego, gold. Few spirits brands own an aesthetic this distinct this early.
Opportunity identified
Content people watch without wanting to buy
Right now the content sells the bottle. The next stage is content that sells the lifestyle, so people follow Bebemos the way they follow a magazine, not a product page.
Google presence
Website live, SEO not optimized
Bebemostequila.com exists but isn't structured to rank. No blog, limited keyword targeting. A brand this visual has enormous untapped SEO potential.
Paid traffic
Not yet running
With a visual identity this strong, Meta and Google Ads can scale reach fast while the organic content universe builds long-term brand equity.
03 — CONTENT STRATEGY

15 pieces a month.
Built around your own pillars.

We took the content system you already outlined and structured it into five pillars, each with a clear role in building the Bebemos universe.

Editorial Content
Campaigns, posters, product photography, lifestyle imagery. The premium backbone of the feed.
30%
Cultural Content
Tequila history, cocktail culture, design, photography, film, music, Mexican architecture. Depth that builds authority.
20%
Social Content
Polls, Stories, questions, memes, trend participation. The layer that turns followers into a community.
20%
Viral Content
POVs, mini fake-ads, vintage-style commercials, AI-assisted concepts. Built specifically to travel beyond your existing audience.
20%
Commercial Content
Promotions, events, launches. Direct, but never more than 10% of the feed, kept for when it truly matters.
10%
04 — WEEKLY SERIES

People come back
when they know what to expect.

A recurring weekly calendar turns casual followers into a returning audience. Every day has a purpose.

Monday
Cocktail Monday
Original recipes and serves featuring Bebemos.
Tuesday
Behind the Bottle
Craft, sourcing and production trivia.
Wednesday
Bebemos Cinema
Film references and pairings that match the brand mood.
Thursday
Playlist Thursday
Curated music picks: songs to drink Bebemos alone, with friends, or to open the weekend.
Friday
Weekend Mood
Editorial imagery to open the weekend.
Saturday
Golden Hour
Lifestyle content, the brand's signature light and mood.
Sunday
Sunday Stories
Customer photos and real moments with Bebemos. Social proof, built in.
05 — WHAT WE DELIVER

15 pieces of content.
Edited and published, start to finish.

A complete monthly content system, from concept to publication. All video content is edited from footage you already have, no production days required from us.

Video & Motion Editing
8 per month
Editing of 8 short-form videos per month
Using footage supplied by your photographer, we cut, pace and finish every video for Instagram and TikTok, cinematic, editorial, never generic social content.
POV, viral and fake-ad style edits
Built from existing footage, stock and AI-assisted elements, no new shoots required. Designed specifically to travel outside your current followers.
Sound design and captioning
Every video scored and captioned to match the mood, consistent with the Bebemos identity.
Static, Carousel & Interactive Content
7 per month
Editorial static posts and campaign visuals
Premium graphic design work: product photography treatment, poster-style graphics and lifestyle stills, always within the Bebemos visual language.
1 vintage-style magazine ad per month
A full print-style advertisement designed in the Bebemos aesthetic, the kind that would run in a 1970s lifestyle magazine. Repurposed on Instagram, the website and future physical applications.
Cultural carousels
Tequila history, cocktail culture, design and film references. Content that builds authority beyond the product itself.
Interactive Stories and polls
"Which bottle belongs in a Bond movie?", "Pool party or Casino Night?" — content designed to make the audience choose, vote and participate.
Weekly Stories coverage
Ongoing Stories content between feed posts: behind the scenes, quick polls, customer reposts and constant brand presence, keeping the profile active every day, not only on publishing days.
Captions and copywriting
Every post written in the Bebemos voice: confident, cinematic, never salesy.
06 — PLATFORMS & SEO

Present everywhere
your audience already lives.

Each platform plays a distinct role in the Bebemos ecosystem. Here's how we use them strategically.

Primary
Instagram
  • Feed, Reels and Stories
  • Weekly recurring series
  • Interactive polls and voting
  • Community engagement
TikTok
  • POV and viral-format content
  • Trend participation
  • Fake-ad and vintage aesthetic
  • Built for reach beyond followers
Website SEO
A blog built specifically to rank on Google, not just to publish articles.
  • Blog content, 4 articles/month
  • Product page optimization
  • Technical SEO audit and fixes
  • Keyword targeting: tequila, cocktails
  • Local SEO for San Diego
Why SEO matters for Bebemos: Right now, searches for "Bebemos tequila" surface third-party retailers and press mentions before your own site ranks with authority. A structured blog (cocktail culture, tequila history, San Diego lifestyle) turns bebemostequila.com into the definitive source, and captures search traffic from people who aren't on Instagram yet.
07 — PAID MEDIA

Scale reach
while the world builds.

Organic content builds the universe. Paid media puts it in front of the right people faster. Together they create a system that compounds.

Meta Ads (Instagram & Facebook)

Brand awareness and conversion campaigns targeting premium spirits audiences and lookalikes of your existing followers.

  • Campaign creation and management
  • Ad creative and copy
  • Audience targeting and retargeting
  • Continuous optimization
  • Monthly performance report
Google Ads

Search campaigns capturing high-intent traffic already searching for premium tequila and where to buy it.

  • Search and shopping campaigns
  • Keyword targeting for premium tequila
  • Retailer and purchase-intent traffic
  • Monthly optimization
  • Conversion reporting
Important: The $2,200/month covers campaign management by Fosterlands. Ad spend (what you pay directly to Meta and Google) is defined together based on your goals and is not included in this amount.
08 — DIVISION OF WORK

What each side
handles in this partnership.

Simple for you. Complete on our end.
YOU DO
  • Share raw footage and photo assets from your photographer
  • Approve content before publishing
  • Share brand updates, launches and events
WE DO
  • Plan and script every piece of content
  • Edit all video and motion content
  • Design static posts and carousels
  • Write all captions and copy
  • Manage Meta and Google Ads campaigns
  • Handle SEO and blog content
  • Publish at optimal times
  • Deliver the monthly performance report
09 — HOW IT WORKS

A smooth process,
zero friction.

You focus on the brand. We handle the entire content and media engine.

1
Week 1 — Onboarding & strategy

Kickoff call, monthly content calendar built around the five pillars and weekly series, creative direction aligned together.

2
Week 2 — Asset collection & scripting

You share the month's raw footage and photos from your photographer. We prepare scripts, shot selection and the editing plan.

3
Week 3 — Production & validation

Editing, design, copywriting and campaign setup. You review and approve everything before it goes live.

4
Week 4 — Publishing & optimization

Content published on schedule, ad campaigns monitored, SEO tracked, and a full performance report delivered with next month's recommendations.

10 — VALUE

What this would cost
built separately.

Here's what you'd pay hiring each service individually in the US market.

ServiceMarket price / month
Video editing for social media (8 pieces)$500 – $900
Premium graphic design & carousels (7 pieces)$1,200 – $2,000
Vintage-style magazine ad design (1 per month)$400 – $700
Copywriting & content strategy$500 – $800
Meta Ads management$600 – $1,000
Google Ads management$500 – $900
SEO & blog content (4 articles/month)$500 – $800
All of this with a single point of contact, no coordinating five different freelancers.
Total market value$4,200 – $8,100 / month
Fosterlands — Bebemos Pack
$2,200 / month
full management included
EXPECTED IMPACT
3–5x
more content volume than current pace, without sacrificing production quality
2–3x
organic reach growth expected within 90 days of consistent publishing and viral-format content
Top 5
SEO ranking goal for "Bebemos tequila" and related branded searches within 6 months
Projections based on market averages for premium spirits brands. Results vary based on ad budget and content consistency.
11 — BONUSES

Built into
the Bebemos universe.

Included from month one, at no extra cost, designed around the exact ideas you already brought to the table.

Bonus 1 — Month 1
The Bebemos
Playlists.

Two curated Spotify playlists built into the brand experience: "Bebemos Alone" and "Bebemos With Friends", exactly as outlined in your own content vision.

  • Curated by mood and moment
  • Branded playlist covers
  • Linked from bio and Stories
  • Content people follow, without buying
Included in month one, at no extra cost.
Bonus 2 — Permanent
CBM Content
by Fosterlands.

Access to CBM Content, our exclusive content creation tool, with ready-made scripts, ideas and formats for Stories, Reels and posts.

  • Weekly scripts for Stories and Reels
  • Ready-made formats by content type
  • Ideas organized by category
  • Updated monthly by Fosterlands
Available for the full duration of the contract, at no extra cost.
12 — TERMS & COMMITMENT

A partnership
built to scale.

Building a content universe and ranking organically takes consistency. The 6-month commitment is designed to guarantee real, compounding results, not just published posts.

Contract length
6 months
SEO ranking and organic reach growth typically stabilize between 60 and 90 days. 6 months guarantees measurable, lasting results.
Billing
Monthly
Payment on the 5th of each month. No upfront annual commitment, no hidden fees.
Production
Edit-only, monthly
We work from footage and photos supplied by your photographer each month, no shoot days required from Fosterlands.
Content approval
Always
Nothing is published without your approval. You keep full creative control over the Bebemos image.
Monthly report
Included
Performance report covering reach, impressions, follower growth, ad results, and SEO ranking progress.
Communication
Dedicated channel
Direct contact, fast responses. You're never left wondering about the status of your brand.
To build this separately, you'd need at least 6 different specialists and roughly double the investment.
TOTAL INVESTMENT OVER 6 MONTHS
$2,200 / month
6-month commitment · Monthly payment · Due the 5th
Total over 6 months: $13,200, including the Bebemos Playlists and CBM Content bonuses at no extra cost
NEXT STEP

Ready to build
the Bebemos world?

Reply to this message to schedule a 20-minute call, no commitment required.

CONTACT FOSTERLANDS
fosterlands